In 1985, a group of women artists founded the Guerrilla Girls. They assumed the names of dead women artists and wore gorilla masks in public, concealing their identities and focusing on the issues rather than their personalities. Between 1985 and 2000, close to 100 women, working collectively and anonymously, produced posters, billboards, public actions, books and other projects to make feminism funny and fashionable. At the turn of the millennium, three separate and independent incorporated groups formed to bring fake fur and feminism to new frontiers:
GuerrillaGirlsBroadBand, Inc., www.ggbb.org, was formed by a founding Guerrilla Girl, four former members of the Guerrilla Girls and a bevy of young, next-generation feminists and artists of color. “The Broads” combat sexism, racism and social injustice, exploring such taboo subjects as feminism and fashion and discrimination in the wired workplace through their website and live interactive activist events.